Rachael Hale is one of the most famous photographers in the world. For more than 20 years, she has photographed cute and humoristic portraits of animals. Her ability to capture the animal’s personality has made her pictures incredibly popular around the world. Moreover, the brand supports charity fonds, that make a difference to the lives of the animals. The photos of the animals are known as ‘The world’s most lovable animals’ and today they are shown on many different products.