In 1999, Beyblade was launched in Japan for the first time. A few years later, a series was created to support the toy and create an immersive world for fans.
In 2001 Beyblades was introduced to the rest of the world and was then an international hit among boys 6-12 years of age.
Beyblades was suddenly on all the boys' wish lists and became a fascination for children and young at heart.
Latest version, Beyblade Burst guarantee entertainment for all ages.